Global Vision.

Sony is one of the leading manufactures  of electronics, products for the consumer and professional markets. Using global marketing Sony has expanded its company and now, according to Sony website, it operates approximately in 150 countries. 
Sony always tries to focus on marketing mix.  Sony products might be different in price in different countries.For example, even though Sony originates from Japan, the electronics there are more expensive then,for instance, in USA. the reason to it is that that the the costs to run a business are higher in Japan.
The corporation's promotion is towards middle and upper middle class families, from age 20 to seniors, working adults with habits of TV watching.
Sony also focuses on the third "P" of a marketing mix- place(distribution). As i said before, the company operates in about 150 countries.
And, finally, Sony's product and promotion is developing more and more everyday. Their purpose is to bring market products that capture the imagination of consumers and enhance their lives.

The Marketing Environment.

Marketers cannot control external environment but they must understand the changes of external environment and the impact on target market. Creating new products Sony's marketing managers should be aware of these external environment factors- social, demographic, economic, technological, political and legal, and competitive. To succeed they need to collect and evaluate environmental information. 

For example,Sony changed the way people think about technology  when it came up with Bravia 3D HD TVs. Creating this product the company had to answer these questions:
-are people willing to buy the product?
-who's going to buy product? what target market and is it big enough?
-is economic environment in a god condition? is the economy in recession?
- do my competitors have similar products?
The target market of  3D TV consumers most likely would consist of young people, rather then seniors.
Marketing also depends on lifestyle of people. for example, people who dont spend to much time at home wouldnt spend money on 3D tv that they will barely watch.
Economic factors also influence the external environment. Because Bravia 3D tvs are not cheap not everybody will be afford buying it. People with higher income will be the major consumers of that product.  Also the target market may be reduced during recession, when the prices will go up.
Another factor that can influence marketing is competitive environment. There are a lot of different popular similar firms that  will also produce 3Dtvs. So Sony has t work harder to maintain its profits and market share regardless of competitive market.

Ethics.

 Sony corporation recognizes the importance of protecting the natural environment that sustains all life on the earth for future generations. Sony strives to achieve a zero environmental footprint throughout the life cycle of its products and business activities.
the corporation reduces environmental footprint and prevents environmental pollution by complying with all environmental regulations.
Climate changes:
Sony reduces energy consumption and strives to achieve zero emissions of greenhouse gases.
Chemical substances:
The corporation minimizes the risk of chemical substances that it uses and eliminates the use of substances that have potentially significant impacts on the environment.
Resources conservation:
Sony uses water efficiently, minimizes waste from  sites and maximizes the effort for take back and recycling products from marketers.

The Sony corporation established its Green Management 2010  mid-range group environmental targets. these targets guide Sony in its effort to prevent global warming, recycle resources, ensure appropriate management of chemical substances and address a broad range of other environmental issues.

History of Sony Corporation and its mission statement.

Sony corporation's mission statement is
"to become a leading global provider of networked consumer electronics, entertainment and services".


Sony corporation was created in May 7th 1946 by Masaru Ibuka and Akio Morita.
The company was established with a capital of 190,000 yen, which is about $ 1,600. At first the name of the company was "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to"Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size.
  In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA.

Strategic planning- Sony brings 3D home.

In September 2nd 2009Sony Corporation decided to take viewing experience to the next level announced its plans to deliver 3D to home in 2010.  The corporation has created many different models and series of 3D TVs but to be specific lets take a look at one of the latest models and its features.

Sony  BRAVIA 60 inch LX900 series 3D HDTV delivers incredible viewing experience in full HDTV 1080. It also has a build in Wi Fi which allows you to use internet straight from your TV and gives you access to watch your favorite movies, shows, music or add information applications to access the latest local news, weather and more.Another unique 3D feature of this TV is that you can easily convert 2D content into 3D just by pressing a button on the remote. And to fully enjoy new viewing experience the package also includes 2 pairs of 3D glasses.

Sony continues to strive to embrace its make.believe philosophy which signifies the company's ability to turn ideas into reality.

History of Sony corporation and its mission statement.

Sony corporation's mission statement is

"to become a leading global provider of networked consumer electronics, entertainment and services".

Sony corporation was created in May 7th 1946 by Masaru Ibuka and Akio Morita.
The company was established with a capital of 190,000 yen, which is about $ 1,600. At first the name of the company was "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to"Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size.
  In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA.