Monday, April 4, 2011

Chapter 10- Product Concepts.

Sony can classify its products as both business products(equipment, accessories...) and consumer product, which in this case  takes a major advantage of business product. The corporations produtcs can be classified under category shopping products, homogeneous type- such as television,  laptops etc.
Most of the companies sell a variety of things not only one product. Sony sell all kinds of different electronics but its surprising to know that  the company's first product was the electric rice cooker. right now sony offers a big variety of products. Its products mix consists  television, dvd's, cameras, mp3 players, accessories, security systems and even medical equipment.
A group closly related producs is called product line. For example, Sony 's 3D bravia TV represents one f the corporation's product lines. Different sizes, colors distinguish items in a product line.
Sony is a global brand , its recognizable in about 150 countries.

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