Sony is one of the leading manufactures of electronics, products for the consumer and professional markets. Using global marketing Sony has expanded its company and now, according to Sony website, it operates approximately in 150 countries.
Sony always tries to focus on marketing mix. Sony products might be different in price in different countries.For example, even though Sony originates from Japan, the electronics there are more expensive then,for instance, in USA. the reason to it is that that the the costs to run a business are higher in Japan.
The corporation's promotion is towards middle and upper middle class families, from age 20 to seniors, working adults with habits of TV watching.
Sony also focuses on the third "P" of a marketing mix- place(distribution). As i said before, the company operates in about 150 countries.
And, finally, Sony's product and promotion is developing more and more everyday. Their purpose is to bring market products that capture the imagination of consumers and enhance their lives.
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