Advertizing and Public Relations.

Sony is a popular and trusted brand in about 150 countries around the world so when it comes to advertising Sony uses product advertising, to be specific, pioneering advertising- to stimulate primary demand for a new product or product category.  Sony have earned the trust of a lot of customers throughout the world so the company doesnt  need to strive to enhance its image by using institutional advertising. When the company came up with Bravia 3D TV,  Sony started advertising the product through the major advertising media- television, internet, magazines, newspapers and outdoors media. For example,  in one of the Bravia 3D TV commercials Bravia  TV and 3D glasses takes a family to a different 3D world to have a new entertainment experience.