Sony corporation's mission statement is
"to become a leading global provider of networked consumer electronics, entertainment and services".
Sony corporation was created in May 7th 1946 by Masaru Ibuka and Akio Morita.
The company was established with a capital of 190,000 yen, which is about $ 1,600. At first the name of the company was "Tokyo Telecommunications Engineering Corporation". In 1958 the company changed its name to"Sony" which comes from a combination of two words: "SONUS", which in Latin means "sound" and "SONNY", which means a small size.
In 1960 the company established its American branch, called SONAM (Sony Corporation of America). Today it is known as SCA.
What was Sony's mission in the initial stages?
ReplyDelete