Almost all copanies use advertizing as one of the elements of promotion, uncluding Sony. For its new product Bravia 3D TV the corporation used traditional methods(media- television, radio...) as wel as new methods - websites(www.sonystyle.com), blogs(http://blog.discover.sonystyle.com) and others.
Promotion seeks to modify behavior and thoughts in some way. Sony uses informative promotion that seeks to convert an existing into a want or to simulate interest in a new product. For example, Sony's advertisement for Bravia is focused on "turning dream to reality" by bringing 3D at homes, when before 3D was available only in movie theaters)
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