A market segment is a group of people that might share few characteristics and that have similar product needs. The first thing the corporation has to do before making a product is to identify with target market is willing to buy it. Market segmentation meets 4 basic criteria: 1) sustainability, 2)identifiably and measurability, 3) accessibility 4) responsiveness.
Also age, race, gender, income status and family life -cycle- all need to be considered. Most consumers of Bravia 3D TV are from generation X and generation Y. The majority of TV buyers are men. Most of the "home" time men spend watching sports, or playing video games. A lot of video games, for example, for Sony Play Station 3, are made in D which require 3D TV. Family life-cycle is also very important factor. The majority of 3D TV consumers are single people. Singles are likely to have more free time, like i said, men can spend their time playing video games all night. Married couples, specially with kids, have less time for watching TV. But because of really tight schedule they might not have time or energy to go out for movies, they can easily have their 3D movie theater at home.
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