Chapter 7. Business Marketin(continued)

Sony also involved in strategic partnership or strategic alliance is cooperative agreement between business firms. for example, on December 13,2007 Indiana University and Sony Electronics announce strategic alliance for HD production project. Potential research activities to be conducted by Sony and Indiana University include  technologies such as virtual reality, 3-D video and 3-D animation, as well as the development of new communications tools to engage teachers and students. 

Also in May 20, 2010 Sony established strategic alliance with Google. the goal of both companies The two companies started working together to explore the joint development of compelling new Android-based hardware products for the home, mobile and personal product categories. 

(http://www.sony.net/SonyInfo/News/Press/201005/10-0521E/index.html)