A product that is new to the world, market, producer, seller is called new product. Sony's Bravia 3D TV is a good example of new product that goes under category addition to existing product lines( new produtcs that supplement a firm's established line). Sony already had existing TV lines and added new 3D TV to Bravia line.
Developing new products goes through many stages before going to the market. The first stage is new product strategy that outlines roles of future product. The second stage is generation of ideas coming from customers, competitors, distributors. The idea of 3D is an example of a new and innovative technology. Then the idea goes to screening process(3rd stage) by appointed screening group. then product goes to another stage Business analysis. Sony does research of competition and market to determine future profitability. The next stage is development when Sony tested of the product performance and safety. Then its product- Bravia 3D is introduced in test market to evaluate consumers response. Finally Sony brings the product to commercialization. Since Sony already has TV line it already has most building inventories. Sony has experienced sales force that presents new product to the market
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